A few years ago, launching an ICO felt like following a simple recipe: deploy a smart contract, build a flashy site, and ask a few influencers to promote. That time has ended. Investors are sharper, regulators demand accountability, and communities look for authenticity over hype. This is why the role of an ICO marketing agency has evolved into something deeper, combining credibility, measurable growth, and strategies built for long-term trust. Let’s explore how this evolution is reshaping the landscape of Web3.