The new internet allows a new era of entrepreneurship which we call cultural capitalism in which content creators and curators make content, communities and products based on unique cultures
By combining content, connections and finance, DeSo allows the creation of economically driven online communities the likes of which we haven't seen before on the internet.
TradSo allowed real user name and real faces while keeping the database closed. DeSo reverses by keeping the database open but using psuedonymous names instead.