A variety of blockchain approaches are trying to solve the data bottleneck of blockchains ranging from modular approaches like Farcaster to integrated approach like DeSo
The original internet protocols just transmitted data but did not store or index it. This lack of storage allowed big tech companies to fill that void.
Despite our rapid progress in information technology, information protocols haven't upgraded in 3 decades. DeSo is the first new information protocol upgrade fit for today's times.