Putting social media on blockchain increases the control of network particiants like creators, users, advertisers, developers and moderators. That's why we put social media on blockchain.
While the last couple of cycles have seen the dominance of General Purpose Blockchains like Eth, DeSo is starting the paradigm of application specific blockchains
While the integrated approach won in the first generation blockchains and the modular in the second, it's time to place bets on which approach will win the third.