If you don’t know it yet, Jim Edwards’ famous book “Copywriting Secrets” is full of actionable tips, especially when you’re starting with copywriting.
One of his most impactful frameworks is called Bullet Formula, and it means you should always tie a benefit and a meaning to your product features. Use the signal words So That and Which Means to assemble bullets like the following:
(Feature) SO THAT (Benefit) WHICH MEANS (Meaning)
Let’s look at a quick example to make it vivid:
Our new drill
