The original internet protocols just transmitted data but did not store or index it. This lack of storage allowed big tech companies to fill that void.
By combining content, connections and finance, DeSo allows the creation of economically driven online communities the likes of which we haven't seen before on the internet.
TradSo allowed real user name and real faces while keeping the database closed. DeSo reverses by keeping the database open but using psuedonymous names instead.