#12: Social is the new search

While bitcoin has security capital on-chain and Ethereum brought financial capital, DeSo is bringing social capital on-chain

At a time when individuals have become the biggest brands, investing in people directly becomes the most lucrative asset class

Creator economy businesses are reversing the classic business approach by garnering attention before making the product

Creator economy will be the new economic paradigm in a post-AI world and DeSo is laying the foundations for this economy

By combining content and financial primitives on a single blockchain, DeSo improves financial transparency and truth finding