To bring the power of blockchains to mainstream internet applications which are data-heavy, we need to shift from the current paradigm of general-purpose blockchains to application-specific blockchains.
The original internet protocols just transmitted data but did not store or index it. This lack of storage allowed big tech companies to fill that void.
Despite our rapid progress in information technology, information protocols haven't upgraded in 3 decades. DeSo is the first new information protocol upgrade fit for today's times.