The Hilarious Branding Mishap of HBO: From Go to Now to Max to... Just Max?!

Let's take a moment to talk about the hilariously dumb branding mishap that even publicly traded companies with gazillions of dollars can't seem to avoid!

Here's how the story went down.

It all started with HBO.

Which then led to HBO Go.

And HBO Now.

And ultimately they all joined forces in HBO Max.

And we were all eagerly waiting for the next HBO MEGATRON+.

Yet the solution that Warner Bros Discovery has found to this messy branding mess is to get rid of one of the most prestigious names

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