#19: Players of Modular versus Integrated Content Indexing
Most decentralized social projects follow a modular approach using existing blockchains while DeSo is following an integrated approach by creating a new layer 1 blockchain
Putting social media on blockchain increases the control of network particiants like creators, users, advertisers, developers and moderators. That's why we put social media on blockchain.
While the last couple of cycles have seen the dominance of General Purpose Blockchains like Eth, DeSo is starting the paradigm of application specific blockchains
