"AI is the next generation's problem" - said everyone in every role that could possibly be supplanted by Artificial Intelligence 20 years ago. A couple of months back, as someone part of 'that next generation', and very much in the midst of an era where AI is taking on tasks usually expected of humans (not the kind that controls my lights or decides when to vacuum my floors), I decided to dive deeper and see if the tech has what it takes to make a difference in a Brand's Content Strategy.
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