Before setting the task for an animation studio, it will be useful to formulate the main strategic goal that you want to achieve with the help of the created video. To tell users about the mechanism of action of a medicine or device is a short-term tactical goal. Instead, you need to understand what your ultimate strategic goal is. Why do you need your target audience to have a clear idea of how your drugs work? A “why” question and answer session can help with this. For example: