This Simple Copy Formula By Jim Edwards Will Instantly Improve Your Sales Message


If you don’t know it yet, Jim Edwards’ famous book “Copywriting Secrets” is full of actionable tips, especially when you’re starting with copywriting.

One of his most impactful frameworks is called Bullet Formula, and it means you should always tie a benefit and a meaning to your product features. Use the signal words So That and Which Means to assemble bullets like the following:

(Feature) SO THAT (Benefit) WHICH MEANS (Meaning)
Let’s look at a quick example to make it vivid:

Our new drill

tomfenske's Recent Blog Posts

It just feels so good: Using the additional money from the recent pay raise or a new side hustle and treating yourself for all the hard work you put in. But if your spending always is on par with…
1 year ago
We all know this satisfying feeling of getting a raise or finding a new job with a higher salary. Especially in our 20s and early 30s, in our first few jobs after finishing training or graduating…
1 year ago
Who doesn’t sometimes dream of handing in their two-weeks notice and leaving 9–5 for good? I followed through a year ago — And it’s so liberating to finally leave office politics, endless commutes,…
1 year ago
Did you ever get stuck in front of your keyboard, pondering over that punchy hook line or that one sentence in your main part that drives the point home? Don’t waste hours of your time only to write…
1 year ago
If you’re a millennial like me (born in the late 80s,) you’re probably well familiar with the playbook previous generations deemed suitable for us: Graduate or learn a trade and get a well-paying…
1 year ago